BRINGING SPONSORS CLOSER TO THE ACTION
Connecting sporting federations with brands through innovative sponsorship, advertising, and virtual technology solutions.
The Team
David Herbrik
Managing Director
David Adams
Chief Operating Officer
What We Do
Broadcast Production & Sales APAC (BPSA) works with leading sporting federations to activate new revenue streams through innovative virtual advertising technology.
We specialise in identifying untapped in-stadia assets and transforming them into dynamic broadcast inventory. By leveraging our network of global sponsors and technology partners, we connect brands with sport in smarter, more impactful ways — expanding reach and increasing value across domestic and international markets.
Our approach is built around agility and insight. We conduct independent assessments to evaluate a federation’s broadcast and commercial landscape, enabling rapid deployment of the most suitable virtual solution. This fast-tracks the commercial process, removing the roadblocks of internal complexity and replacing it with actionable strategy.
Whether it’s enhancing brand visibility, extending broadcast ROI, or rethinking sponsorship frameworks, BPSA delivers end-to-end virtual advertising integration that’s efficient, effective, and built for growth.
Services
Media Rights Sales for Sporting Properties
We help sporting federations unlock the full value of their content by packaging and selling media rights to targeted domestic and global partners. Every deal is driven by data, strategy, and scalability.
Virtual Technology Evaluation and Engagement
We analyse your broadcast environment to identify where and how virtual advertising technology can deliver the greatest impact — then connect you with the right tech partner to deploy it efficiently and effectively.
Broadcast Production
From remote workflows to advanced live overlays, we manage end-to-end broadcast production with a focus on innovation, speed, and seamless integration of virtual assets. Whether it's a full-scale production or virtual overlay support, we can supply experienced crew and technical teams tailored to each deployment.
Let’s Talk
Ready to unlock new revenue, streamline production, or explore virtual advertising? We’d love to hear from you.
Contact us below!